In the next few weeks, YouTube plans to test several new interface designs that will not publicly show how unpopuly a video is.
In the design the company shows, the like button is still in place for people to touch. However, it will not have a number updated in real time. According to YouTube, creators will continue to see this information through YouTube Studio. The company says the test follows feedback from creators about “campaigns to be good and dislike.” But people can still use the like button to share feedback and shape their suggestions, he says. In the current setup, both like and dislike statistics can be viewed on a creator’s individual YouTube Studio page. However, according to the test, only likes will be shown publicly in a video. In a support article explaining the test, YouTube says dislikes can negatively impact the creator’s well-being and “motivate a targeted dislike campaign in a creator’s video.” Basically, the idea is that seeing an unpopuleriable number and following likes can be enough motivation to join the platform and grow the number.
What to do with the like button is something YouTube has been thinking about since at least 2018. The company came up with the idea of removing the likes. Now it’s happening on the dislike button. We can’t say that this latest experiment has yet to end the dislike button. But YouTube is clearly considering how to solve the problem.