Xiaomi outperforms Apple in the leadership race


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Xiaomi outperforms Apple in the leadership race

Market research company Canalys has released its smartphone report based on the European market for the first quarter of 2021. Remarkably in the table, Chinese phone manufacturer Xiaomi has outperformed Apple.

Xiaomi, which surprisingly beat Apple to second place on the list, grew by 85 percent in a year, according to the data obtained. In the same time frame, Apple only grew 22 percent.

Samsung is in the lead in the first quarter of 2021, according to a report by Canalys. Immediately after the company dominates the market share of 35 percent in Europe, Xiaomi holds an audience of 23 percent. Apple owns only 19 percent of that market.

Xiaomi outperforms Apple in the leadership race 1

Considering that Xiaomi has only just entered the European market; the position in the table is quite successful. Otherwise, Apple, where the Chinese company is waging war, has been appearing in Europe for more than a decade. But unlike Apple, which mainly makes high-end phones, Xiaomi manages to appeal to every one by bringing budget-friendly devices to consumers.

For now, it is a question of how Xiaomi will respond to this decision from consumers, which has recently brought forward high-end expensive devices instead of phones for every budget. However, the company’s dominance in the European market, which is considered one of the lifeblood of the smartphone market, is considered a significant win for the company.

One of the most crucial points of the table comes from Huawei. The Chinese company suffered a major drop due to U.S. sanctions. The smartphone maker, which recorded an 81 percent decline in the European market, fell to fifth place on the list. Market share fell to 3 percent.

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OPPO, which is just above Huawei, dominates the fourth step of the list; With 153 percent growth, he drew his eyes to it. Market dominance increased to 4 percent.

And what do you think of Xiaomi’s passing of Apple? Which company do you think is more successful in smartphones? Don’t forget to share your ideas with us.


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