In the Amazon application, it will now be possible to access a flow page prepared with TikTok -like vertical videos as well as get information from the pages of the products.
The vertical video-sharing trend that started with Tiktok has turned into an avalanche today. Platforms such as Youtube Shorts, and Instagram Reels are trying to increase interaction with TikTok -style mechanics. Amazon wants to start a Tiktok trend on the trade side.
For the electronic commercial giant Amazon, user interaction has become more important than anything else. With its latest innovation, the company aims to offer Tiktok -style vertical videos of the products for use.
The new feature, which has already been tested in the company, is shown with a diamond icon on the home page and takes the name Inspire. There is a stream of sharing consisting of short videos of various products. As with the Tiktok platform, users can examine product videos infinitely.
In the first place, there are presentations of visuals in Inspire videos. It is stated that the number of videos will increase over time. These videos will be directed to the sales page. There is no clear information to the end user of Amazon Inspire on when to open to all countries.