Apple has announced its fourth quarter results. Accordingly, even though Apple was in profit, it suffered a great loss of revenue after the supply problem.
Apple has announced its fourth-quarter results. The technology giant increased its revenues and reached new consumers in important items. Despite all this positive news, Apple is facing a major supply problem. The chip crisis after the pandemic that hit the whole world affected the entire technology world. Apple also announced the massive loss of revenue with its fourth-quarter results.
Apple, which broke all the rules with the M1 Mac introduced last year and entered the market with its own processor, seems to have paid off for this move. Accordingly, the company brought its revenue from Mac products to $ 9.18 billion with its fourth-quarter results. This is Apple’s biggest revenue ever from Mac products. Again, the 21.4 percent increase in iPad revenues is also important in this respect. Apple services revenue also rose 18.8 percent in the fourth quarter.
Although these figures are positive for the tech giant, the company grew less than economists’ forecasts. Tim Cook, on the other hand, announced that despite this growth, disruptions in the supply chain negatively affected Apple revenues. Accordingly, with the supply problem, Apple suffered a huge revenue loss of over 6 billion dollars.
Despite this huge loss, Apple revenues rose 29 percent in the fourth quarter. However, it was also revealed that the company reduced its profit margins in order not to reflect the supply problems to the consumer. Accordingly, Apple’s profit margin decreased by 1.1 points throughout the company and stood at 42.2 percent. On a product basis, the profit margin decrease was 1.7 points and decreased to 34.3 percent.
Apple fourth quarter results in numbers
- $38.87 billion: iPhone (47% more than last year)
- $9.18 billion: Mac (up 1.6% from last year)
- $8.25 billion: iPad (up 21.4% from last year)
- $8.79 billion: Wearables, Home and Accessories (up 11.5% from last year)
- $18.28 billion: Services (up 25.6% from last year)
Chip supply is at the forefront of the supply problems affecting industries such as smartphones, laptops and, of course, automotive. Especially in the automotive industry, a big chip problem that has not been overcome since 2020 continues. A big logistics problem originating from the Asian market is also affecting the technology world. Although the pandemic conditions have softened in India, Taiwan, China and Japan, these countries still have not returned to normal.