Smartphone manufacturers are implementing an interesting strategy to offer different products for the different groups they address. Instead of dealing directly with each audience, manufacturers who sub-brands lighten their load by doing business divisions. This situation, which we often see especially in Chinese manufacturers, led to the emergence of brands such as Honor (now independent), Redmi, and Realme.
Poco, one of these sub-brands, entered our lives in 2018. The company, which has amassed a large audience for its first phones, increased its market share by issuing new phones in 2020. The company, a sub-brand of Xiaomi, was completely dependent on the Chinese manufacturer for hardware and software. But that’s changing. POCO UI is coming soon.
POCO UI 2021 arrives at the end
Answering questions about their new phones the other day, POCO officials announced their plans. The company, which currently uses the Android-based MIUI 11 and 12 operating systems on its phones, confirmed that they have been developing their operating system for some time. It is not yet clear what design or features this operating system, known as POCO UI, will come with.
The officials, who did not provide much detail, said they would listen to notifications from the community and social media for the POCO UI. Whether the software, expected to arrive in late 2021, will offer a completely refurbished experience or a customized standard MIUI experience like Black Shark is a question for now.
Insiders claim the company itself is now discussing the question. It is not known how users will react to the company’s move, which is expected to announce its plans in the coming periods. But considering that Xiaomi users are quite satisfied with the MIUI software, poco UI software is expected to provoke reactions.