Fan token provider Socios has signed with the NBA’s 76ers. It was the first fan token deal between NBA teams.
Socios, a fan token provider that has been widely talked about in the sports and entertainment industry recently, and the popular NBA team 76ers announced that they have reached an agreement for the fan token. This is the first time Socios has partnered with an NBA team, as well as the first partnership in this category across the league.
Starting in the 2021-2022 season, officially Socios.com will feature ads in the arena during 76ers games, as well as posters that can be seen on TV, and Socios will have the right to take advantage of the team.com brands and logos.
In addition, Socio will have a huge digital presence on the Sixers.com and the 76ers social channel, where they will be integrated with pre-and postgame content, and key pregame moments will be available to post on 76ers Facebook, Twitter, and Instagram.
Alexandre Dreyfus, SOCIOS.COM and CEO of Chiliz, said in a statement:
“This is the beginning of an impressive partnership, our first partnership with an NBA franchise. A partnership that can result in improved fan interaction with 76ers fans around the world. We’re excited to invite the 76ers to our network. The world’s largest sporting events are now joining us en masse. Socios.com will be an important tool in the digital transformation of the global sports industry permanently.”