The use of music in social media shares, which has increased in recent years, has forced companies to sit at a mutual table.
Snap Inc speaks with major record companies to expand their way of adding music to publications in the flagship Snapchat app. The company is trying to negotiate with Universal Music Group, Sony Music Entertainment and Warner Music Group instead of talking to artists one by one.
These licenses will allow users to add music to their lost messages that have become signatures, rather than a platform like Snapchat, Spotify or Apple Music. News sources said that there is no agreement at the moment, but the discussions have intensified in recent weeks.
Snapchat is trying to expand its licensed song catalogs just like its competitors. One of the companies that stepped on this issue was Facebook. In late 2017, the social media giant signed with major music companies. Companies with the agreement Facebook, Instagram, It allowed the use of songs in the backgrounds of videos in Messenger and Oculus applications.
One example is the ByteDance. Last August, Musical.ly and TikTok’u unifying the company had reached up to 800 million users. After this huge upturn by the Chinese firm, music companies have begun to look forward to the offers coming from ByteDance.