Samsung in pursuit of NXP again


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Samsung, which acted for NXP in 2016 but failed to succeed because of Qualcomm, is back in arms. This time Texas Instruments is among the targets.

Samsung in pursuit of NXP again
Samsung in pursuit of NXP again

The in-car systems and semi-autonomous vehicles will become much more popular in the coming period, causing the tech giants to open the mouth of the pouch. Samsung, which has made moves to buy NXP in recent years, has moved again.

NXP or Texas Instruments

Samsung, which closed last year with an increase and increased its cash savings to $110 billion; the company is preparing to buy to become ambitious in the automotive technologies sector. There are four companies in the company’s drive.


Samsung, which recently bought Harman Kardon for $8 billion, has become an important position in the audio market. Now he wants to implement the same strategy in the automotive technologies market.

Samsung operates in the automotive industry by offering casting services to brands such as Tesla, Audi, BMW. It also supplies processors, modems and memory. However, it will take more to be assertive in the industry.


According to analysis, the average price of chips in personal travel vehicles in 2018 was around $400. In 2024, the figure will increase to around $1,000. A tremendous cake emerges when a high number of vehicle sales are taken into account per year.

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Samsung first moved to buy chip firm NXP in 2016, but Qualcomm bid higher at the time. Then, when China blocked it, the NXP sale fell through.
Samsung has now put NXP back on the agenda. NXP is a leader in the vehicle information systems industry. In addition to this company, Renesas, which produces micro controllers, and Infineon, which develops power management and driving systems, are also on the list. It is said that Samsung can buy one of these 3 firms without the need for any additional loans.


Texas Instruments, which produces a power management circuit, on the other hand, is worth as much as $155 billion and will need credit support in the event of a purchase. Some sources say NXP and Texas Instruments have been on the table since 2019.


Although Samsung has not yet confirmed the allegations, it seems certain to make a move in the near term. Thus, it will not be a very long-term development process in order to participate in the tight competition in the sector.


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