Pinterest is reportedly in talks to buy VSCO. For years, the social network will incorporate VSCO, an app that offers tools to mobile users and edit/share photos and videos, the New York Times reported.

Neither side has directly endorsed the negotiations and has not commented on a possible price. But joining forces is expected to give it an edge over Instagram.

VSCO: Instagram’s version of teens

VSCO, which does not have likes or followers, used to be on the market under the name VSCO Cam. The app, known as the photography mobile app for iOS and Android devices, was founded in 2011 by Joel Flory and Greg Lutze.

VSCO actually stands out as a photo editing and sharing platform. Just like Instagram, but more technically editing-oriented. In addition, the application is often preferred by young people.

Users can make their photos what they want through a variety of filters that were previously set. Or it can also more technically edit using the “toolkit” feature, which allows for finer adjustments, fading, clarity, skin color, intonation, sharpening, saturation, contrast, temperature, exposure and other features.

More information about the acquisition, details of which are not yet known, is expected in the coming days. However, for now, all information is kept confidential. It is also alleged that with the acquisition, Pinterest wants to gain a competitive advantage over its biggest rival Instagram.