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Jony Ive parted ways with Apple

30.11.2019
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Jony Ive parted ways with Apple

Apple’s product design manager, Jony Ive, has formally separated with the Cupertino-based company. Here are all the details about Ivy and Apple separation.

Apple’s new iPhone models introduced last September, the design line has collected intense criticism. In particular, the rear of the iPhone 11 Pro and Pro Max 3-main camera module array was criticized in a harsh language.

Jony Ive, the focus of all these criticisms, has officially severed her ties with Apple as of last day. It was already talked about Ivy’s departure from Apple. As a matter of fact, these rumors became official.

Jony Ive severed ties with Apple

Ive made a brief statement on the subject. Apple’s former name in charge of design said that they founded a design company called LoveFrom with Marc Newson, his longtime friend and collaborator. The interesting part is that one of the customers of this company is Apple.

It seems that Ive been responsible for the design of Apple products for a while. In the meantime, note that as a footnote. A new name has not yet been assigned to the designer chair vacated by Ivy. This may indicate that Apple will work with 3rd party companies in design.

Of course, this should not be forgotten. With the iPhone 12, Apple will probably set a new line of design. There are also rumors that the Cupertino-based company will develop its first foldable phone. As a result, 2020 may be a year full of surprises for Apple.

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