iPhone 12’s waterproof ad sparks backlash


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Tech giant Apple’s waterproof iPhone 12 ad in China has been met with a huge backlash for misleading users.

iPhone 12s waterproof ad sparks backlash
iPhone 12’s waterproof ad sparks backlash

Apple has released a new ad in which a man stands in the rain with an iPhone 12 in his ear. The advertising slogan reads: “Resistant to liquid splash and water. Don’t worry, it’s an iPhone.”

This video caused a heated debate and user complaints. Many people said that such Apple ads look impressive, but at the same time are not true. After all, Apple and other companies refuse to meet their warranty obligations if traces of liquid are found inside the smartphone. This is the unspoken rule of the smartphone industry: If your phone breaks down due to liquid, you need to pay to repair it.

Apple’s official website says the iPhone 12 and iPhone 12 mini are water splashes, water, and dust resistant by the IP68 rating. In addition, it is stated that resistance to splashing, waterproofing, and dust can be reduced due to daily wear and tear. Apple also notes that charging a wet iPhone is dangerous:

“Please refer to your user manual for cleaning and drying instructions. The warranty does not cover damage caused by immersion in liquid.” — Apple

Therefore, despite such advertisements, other smartphone users with iPhone 12 and IP68 protection are not recommended to check the waterproofness of their devices. Last year, Apple was fined €10m for promoting the iPhone as “waterproof.”

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