Instagram says goodbye to IGTV button
Being one of the most popular social media platforms of today, Instagram could not find what it expects from IGTV it brought to our lives in 2018. According to the statement, Instagram will remove the IGTV button from the home page.
Facebook official has confirmed that the Instagram IGTV button will be removed!
Instagram appeared in June 2018 with IGTV. IGTV, which is expected to be a brand new video sharing platform with the fact that smartphones take a big place in our lives and videos are mostly shot vertically, unfortunately has not been successful in all the time.
According to the news of TechCrunh, which we can call the biggest competitor, TikTok has made 80.5 million downloads in the USA since June 2018, while IGTV remained at 1.1 million. Some innovations were deemed necessary for IGTV, which is weaker than its competitor.
IGTV, which started to support horizontal video in this direction, took its place in Instagram’s main application. However, this led to the use of the application via Instagram.
According to the news announced by TechCrunch, a Facebook official confirmed that the IGTV button on Instagram will be removed. He pointed out that this button was never used.
When the statistics were examined at the end of the day, it was revealed that the vast majority of users used IGTV to watch videos longer than 1 minute on Instagram.