The ASUS ROG brand with IKEA, which cooperates with UPPSPEL gaming products and accessories, has started sales in China. At the end of the year, it will be available on the global market.
Asus ROG and IKEA brands, which announced last year that they are working to produce exclusive furniture for gamers, are launching the first products this year. As with the roadmap, mobility began in China.
IKEA and ASUS ROG partnership
Player furniture is being developed by the R&D center in China. IKEA engineers and ASUS ROG designers met with many eSports players and exchanged ideas. The family of 6 products will have a total of 30 products, from the seat to the trophy holder and the neck pillow.
As part of the partnership, the UPPSPEL family of products and accessories was developed. Huvudspelare, UTESPELARE, MATCHSPEL, GRUPPSPEL and LÅNESPELARE product families reflect IKEA’s own experience.
New IKEA player furniture and accessories have started to be sold in China. In October, it is expected to go on sale globally. Each product family will have a table and seat with different prices.