HMD Global is struggling to keep up with the competition despite selling smartphones under a major brand such as Nokia. Counterpoint’s latest report shed light on the company’s sales performance.
Market research company Counterpoint released data on Nokia smartphone sales for the first quarter of this year. Approximately 13 million Nokia phones were shipped in the period from January to March.
According to shared information, HMD Global sold 2 million Nokia smartphones in the first quarter of 2021. During the same period last year, the figure stood at 1.7 million. That’s an 18% increase. The driving forces of the growth in smartphone shipments have been parts of Africa and Europe.
Nokia’s traditional keyphone sales were even more successful in the first quarter, the researchers said. In that language, 11 million keystrokes were sold. In the first quarter of 2020, it was 8.6 million.
These figures place Nokia 11th on the list of the largest mobile phone companies and 18th on the list of smartphone manufacturers. The company ranks 3rd in the keyphone market.