Facebook has signed a three-year deal that will allow it to use content from sources affiliated with News Corp. in Australia. The multi-year deal covers several Australian publications owned by the company, including the Australian national newspaper, the news.com.au website and The Daily Telegraph in New South Wales, the Herald Sun in Victoria and The Courier-Mail in Queensland.
As Reuters noted, News Corp became the first media company to reach an agreement with the social network after new laws were passed requiring tech giants to pay publishers to use their content.
Facebook finally came to an agreement
Unlike Google, which quickly struck deals with News Corp and other organizations, Facebook delayed doing so and even blocked users from sharing news links in the country for a while.
When the company implemented the ban, it inadvertently blocked government pages, nonprofits and other non-media pages. His move is thought to have blamed Facebook for laws that “do not provide clear guidance on the definition of news content.”
A few days later, Australian Prime Minister Scott Morrison announced the company had resumed talks with officials. Facebook reversed the news ban after authorities agreed to some changes to the then-proposed laws.
It looks like Facebook is ready to make deals to fill the News tab with content. In its announcement, News Corp also said the social network had signed a separate agreement with Sky News Australia.
Reuters reports that Facebook is also in the midst of talks with Seven West Media Ltd and rival Nine Entertainment Co Holdings Ltd.