Smartwatches and wireless headphones were the most preferred products in the wearables category in 2020. These two categories made up 93 percent of the overall market in the third quarter of 2020. The wireless headphone market is expected to grow by 83 percent to 238 million products, while smartwatches are about to exceed 100 million. While the wireless headphone market leader has not changed in the process, AirPods’ market share has declined sharply.
Apple’s biggest competitor is apparently Xiaomi.
Wireless headphone market leader AirPods fall
According to Liz Lee, senior analyst at Counterpoint Research, which conducts market research, removing headphones from the box of smartphones is a driving force for the wireless headphone market to grow. In addition, increased smartphone use and mobile media consumption make wireless headphones a must-have accessory.
Apple remains the leader in the wireless headphone market with 29 percent, while Xiaomi was second with 13 percent. The reason Apple has such a high rate in the market is because of the iOS ecosystem, in addition to products. Wireless headphones, which create an unseacontrollable revenue gate for Apple, are in an important position for the American company.
According to the previous report, Apple was the leader of the wireless headphone market with 41 percent. Although the leadership continues, there is a huge decline. The growth, especially on the Xiaomi side, threatens Apple’s leadership throne. Another company that provided stable growth in addition to Xiaomi was realme.