Coca-Cola, one of the largest companies in the world, will start selling Coca Cla in Japan with a subscription on autoamts. You can find the details in our news.
Subscription services have become a big part of our lives, both in the gaming industry and in the film industry. Coca Cola, one of the largest companies in the world, also announced its own subscription service. But it is a different system and will only serve in Japan.
Subscription services, as you know, are offered for a certain monthly fee. In general, it is much more profitable for the user when you look at it monthly in terms of price. In the long run, of course, it’s much more profitable for the company. Coca Cola is also preparing to launch a new subscription service.
Coca Cola decided to use this service because of the decrease in the number of Coca Colas that people in Japan buy from vending machines. In Japan, for $25 a month, people will be able to buy a Coke from any vending machine in Japan, provided it’s limited to one every day. There are a total of 340,000 vending machines in Japan.
Due to Covid-19, people have started to avoid contact outside and this service is expected to increase sales of vending machines. If you pay $25 a month for this service and drink a Coke every day, it’s about $10 a month in profit. The Japanese division of Coca Cola sells not only coke in these vending machines, but also many beverages, including tea and coffee.