Big shock to AMD: Nvidia partnership program restarts


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It is claimed that Nvidia will restart its partnership program for laptop manufacturers in China. Thus, AMD cards will be disabled in the game.

Big shock to AMD Nvidia partnership program restarts

Nvidia, which launched a special affiliate program to exclude AMD’s Navi-style Radeon RX 5000 series graphics cards, was forced to abandon its decision after major storms broke out. Now pandora’s box is reopening.

The Nvidia partnership program first started in the U.S. and aimed to provide OEM manufacturers with the most efficient designs in many aspects. Of course, there was a response to this, and the designs did not require the Radeon RX series.

Due to Nvidia’s dominant power, OEM manufacturers have desperately accepted this. It was even raised that video card manufacturers could not put AMD models in the same series as Nvidia and launched a separate series.
After great controversy and storms, the partnership program was shelved and everything went back to the way it was. However, the unexpected competitiveness of the Radeon 6000M series has again pushed Nvidia to use its dominance.

It is claimed that Nvidia will launch a re-partnership program for laptop manufacturers, provided that only within China. The company does not specifically want the Radeon RX 6700M graphics card to be used on laptops, as Nvidia is the model that will push its mobile cards the most. In the face of this development in the largest laptop market such as China, it is a question of how AMD will take measures because the global chip shortage has also started to force the company.

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