Apple has made a significant breakthrough in artificial intelligence technology (AI) over the past five years. According to a study, AI purchases made by companies over the past five years have emerged as a list. At the top of this list was Apple. The tech giant’s purchases of Siri were notable.
Apple tries to catch up with rivals in artificial intelligence
The list, led by Apple, includes four other firms that invest in artificial intelligence. Amazon was also among the competitors, which included Google, Microsoft and Facebook.
Apple has made 25 acquisitions of artificial intelligence companies in the last five years, according to GlobalData research. In second place was an Irish surprise company called Accenture with 17 acquisitions. Google ranked in the top five with 14 purchases, Microsoft 12 and Facebook 9.
Apple uses AI for Siri
Apple is at the top of the tech world in many areas. But the firm lagged behind Google and Amazon in artificial intelligence.
Google and Amazon, which are actively using artificial intelligence in the personal assistant market, have mobilized Apple. In particular, recent acquisitions have targeted AI enhancements for Siri.
Nicklas Nilsson, Senior Analyst at GlobalData, noted Apple investments in the research results. Inductiv, acquired by Apple in 2020, is one of these companies. The company specialized in machine learning. Apple, on the other hand, bought this company to improve Siri data.
Voysis, the Irish audio technology company that Apple also acquired in 2020, is being used to improve Siri’s understanding of natural language. Accordingly, Voysis was doing voice analysis research with artificial intelligence technology. With PullString, which Apple acquired in 2019, iOS developers (Developer) aim to make Siri easier to use.
These five firms are also constantly opening up new positions in AI technology recruitment. Accordingly, during 2020, five companies published more than 14,000 AI-based job advertisements in total.
In recent years, the importance of artificial intelligence has been increasing in important issues such as the processing of big data, inter-machine communication and data security. In this sense, it is no surprise that the four major companies that are driving the technology today are at the top of this list.
Irish Accenture PLC is a global management consulting company that provides strategy, consulting, digital technology and operations services.
The company is on the Forbes 500 list of the world’s top 500 companies. It is also a question of what kind of infrastructure the company has created with its investments in artificial intelligence technology.