Sources close to the supply chains claimed that Apple would stop production of the iPhone 12 mini in the coming months. The compact device of the series may be short-lived.
Last October, Apple unveiled its new iPhone 12 series smartphones, which include the iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max and iPhone 12 mini. Special attention was shown to the last device. Because this model was the company’s most affordable, smallest and as powerful smartphone as the basic version.
However, the relatively low price did not help the Cupertino giant make it a bestseller. Of all the smartphones currently in the latest series, the iPhone 12 mini is the least selling model and accounts for only 6% of sales. Many analysts with access to resources in the supply chain argue that Apple will stop production of this smartphone in the second quarter of 2021.
iPhone may be the shortest-lived model in history
Renowned investment firm JPMorgan Chase recently released a new estimate of analyst William Young predicting mini-production volumes of the iPhone 12 and iPhone 12 at 9 and 11 million, respectively. It also confirmed that market demand for the iPhone 12 mini was very weak and global sales were very low.
Thus, the company’s most compact smartphone can become the shortest-lived model in the history of the iPhone. At the same time, the new line of Apple smartphones is once again expected to have a compact model, making it more attractive to consumers.
In the last quarter of last year, Apple managed to become the world’s leading smartphone brand, overcoming Samsung with a record number of iPhone sales. While the company showed a big jump forward, Huawei’s position also weakened greatly. According to Counterpoint Research, Apple’s smartphone shipments have increased by 22%. This success is largely thanks to the strong demand for previous serial models, as well as the iPhone 12 series, which supports fifth generation cellular networks.