The App Store managed to generate a turnover of $643 billion last year, including app sales, in-app sales, subscriptions, and advertising revenue. The store is running for $1 trillion.
Even in the gaming world, we see mobile productions outperforming tabletop productions in terms of revenue. Today, when we include sub-sectors such as advertising, the mobile app ecosystem has exceeded trillions of dollars. An undisputed leader with the App Store.
According to a market analysis by Analysis Group, the App Store generated $643 billion in turnover last year. This includes app sales, in-app sales, subscriptions, and ad revenue. In 2019, the figure was $510 billion, an increase of 24 percent year on year.
The number of developers with fewer than 1 million downloads and less than $1 million in earnings in the store accounts for 90 percent of all developers. So in fact, 10 percent share the lion’s share of the revenue. Small developers are up 40 percent since 2015.
In the last 5 years, one in four small developers has managed to increase their earnings by 25 percent. Again, 80 percent of them have applications in stores in more than one country. It is also stated that the average developer can generate income from more than 40 countries.
Application stores are also an important promotional medium for companies. About 75 companies developing the app have opened or purchased on the stock exchange in the United States and Europe. It is stated that these companies produce a value of $510 billion when the period of opening or selling to the stock market is calculated.
Finally, the report included information that the App Store store was opened to 175 countries, supported 40 different languages, hosted 200 local payment methods, and supported 45 local currencies. Of course, it is not difficult to predict that these figures have risen during the pandemic period. We’ll probably see bigger numbers this year.