Nine industry associations representing companies such as Facebook and printing company Axel Springer have complained to Germany’s competition regulator about Apple’s new policy change.
Objections remain to Apple’s new feature, App Tracking Transparency, which will give users a more transparent and descriptive way of what data the apps it started with iOS 14.5 collect about them. Finally, some of the largest media, technology, and advertising companies have filed a complaint with Germany’s competition regulator, saying they oppose the feature.
A big drop in advertising revenue is predicted
In France last month, objections were raised, saying Apple’s new feature gave the company an unfair advantage over its advertising network. The complaint said Apple should also be open and transparent about its advertising policies if it cares about privacy.
The complaint from Germany said they believed the changes would negatively impact the mobile advertising industry and make it harder for third parties to collect the data they need to place ads. The complaint also said app developers anticipated a 60% drop in ad revenue.
Thomas Hoppner of Hausfeld Law Firm, which represents the group, said: “If the relevance of the ads drops, consumers will have to spend more time finding bids that are relevant to them.”
Apple said the rules apply the same to all developers, including Apple, for complaints about this policy change.