In a video posted to its Twitter account, Amazon announced it would set up “AmaZen” rooms so its staff could be listened to. However, the video was removed as a result of the reactions on social media.
Amazon, which has recently frequently talked about the difficulty of working conditions for its workers, recently described “good rooms” on its Twitter account called “AmaZen”. However, due to both the ridicule and the negative reactions, the video was quickly removed. AmaZen booths were introduced by saying that “during their shifts, employees can visit AmaZen stations and watch short health-related videos that are easy to follow with guided meditations, positive videos, and calming sounds.” In the now-deleted video, the compartment consists of only one chair, a small computer against the wall and several small pots on the shelf. It was also noted that the top of the panel was sky blue.
News site Motherboard described it as “a coffin-sized cabin in the middle of an Amazon warehouse.” What’s more, viewers of the video criticized the new initiative as a “crying booth” and a “dystopian practice of working.”
Amazon is thought to have entered such a search after previously workers were unable to go to the toilet due to non-stop work and even received a backlash over urinating on pet bottles. In other words, it can be called an attempt to recover the brand image. Also on May 17, a program called WorkingWell was launched, focusing on providing “physical and mental activities, wellness exercises and healthy eating support” for company staff. For now, however, this new program doesn’t seem to be improving Amazon’s brand value.