AirPods sales could double this year
Despite the high price tags, Apple AirPods sells headphones like cheese bread. The AirPods series, which has become the leader in the wireless headset industry, will set a sales record this year.
The first two generations of AirPods headphones, which do not include active noise canceling feature and offered for sale at a higher price than the AirPods Pro headphones, Apple began to take advantage of the strategy.
According to sources close to the company, AirPods Pro puts its sales figures above expectations. The company’s forecast for AirPods sales for 2019 was increased to 60 million. Thereupon, it is stated that the suppliers are given double orders.
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AirPods Pro is the Chinese Luxshare Precision Industry Co. and Goertek and Taiwanese Inventec Corp. It produces. Due to extreme interest, AirPods Pro orders at Apple stores give shipping time up to 3 weeks.
Even though iPhone sales have fallen, Apple sees remarkable increases both on the content services side and on the accessory side with Apple Watch and AirPods headsets. The accessory division reached $ 6.5 billion in the third quarter, while the service division exceeded $ 12 billion.
The contribution of the AirPods Pro will be more evident in the fourth quarter of the year. The accessory division is expected to rise to around $ 7 billion.