Apple is starting the subscription period for its Podcasts app. At yesterday’s spring event, the company announced that people will be able to subscribe to content on the app for extra benefits such as ad-free, bonus content, and early access.
The announced new service will be available in 170 countries next month. The service’s first partners include Pushkin Industries, QCODE, and NPR.
Apple Podcasts will offer service at $19.99 per year
On the new service, creators will have to pay Apple $19.99 a year to offer subscriptions, and Apple will receive 30 percent of revenue in a subscriber’s first year, while for years to come, they will get 15 percent. This means that if the user subscribes for only one year, a podcaster will give 30 percent of the revenue to Apple. This means podcast publishers have to encourage subscribers to stay on the service longer.
Podcast publishers will need to upload subscription content through Apple’s services, not through RSS and hosting providers. But normal feeds can still work through RSS. Because subscription content goes through Apple, podcast publishers will also not be able to retrieve specific data about their paid listeners, such as emails, names, or contact information.
The app is also redesigning the channels section to help users find new content selected by their favorite creators. These channels will include artworks, titles, and descriptions specific to Apple Podcasts. It will also be able to promote some free content while some are paid.
Luminary, a subscription-based podcast app launched in 2019, will be Apple’s first channel partner. Today, the company said, people, can subscribe to the Luminary app as well as Luminary shows on Apple Podcasts.
Other new features include a “Smart Play” button that allows listeners to automatically launch shows from the latest episode and shows serialized from the beginning of the series. Also, listeners can also download for offline playback.