Amazon, the world’s largest shopping platform, has many services and services. Instead of selling subscriptions for these services separately, the company has combined them all under the umbrella of Amazon Prime. The service’s subscribers enjoy free and fast shipping, movie and tv viewing, special offers, and more.
Prime subscription has increased in popularity during the pandemic process. The service has reached 200 million users as of today.
By increasing the number of subscribers during the pandemic, the company managed to catch up with its biggest competitor, Netflix. Amazon Prime has 200 million users, while Netflix still leads the race by a narrow margin. However, the 3 million user gap between the two companies could close at any time.
Although Amazon Prime subscribers enjoy TV shows and movies the two companies do not compete in the same field. Netflix users only watch TV and movie content on the platform. However, Prime subscribers also get benefits such as free fast delivery shipping and a Twitch subscription. These are the services that users need, especially during the pandemic period.
Jeff Bezos, who is preparing to hand over his position at the company, sent a letter to shareholders explaining the company’s subscriber numbers. Bezos, who also mentioned his breakup in his letter, praised his replacement, Andy Jassy. “Andy is very intelligent and has the highest standards,” the CEO wrote. I guarantee he won’t make us a standard, boring company. He will do his best to keep us alive and modern. This process will not be easy, but I think it will be fun and satisfying.”
Although Amazon Prime and Netflix hold the lead, their rivals are coming fast behind them. Disney+ recently surpassed 100 million subscribers, becoming the fastest-growing streaming platform. The breadth of the library in the hands of the platform and the popular Marvel productions are seen as the main reason for this growth. Another popular streaming platform, HBO Max, reached 61 million users. Under the umbrella of Warner Bros, the company manages to attract users thanks to DC and Game of Thrones.