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EA Closed In-Game Ads in UFC 4 After Reactions


The fighting game UFC 4, published by Electronic Arts in the middle of last month, was hit by the players, so to speak. The reason for the heavy criticism of the players was the in-game advertisements.

The EA fight took place on August 14 at UFC 4 for the PlayStation 4 and Xbox One consoles. Despite the fact that critics liked the game, it was hit on the floor. One of the reasons UFC 4 was won by the players was in-game advertising.

The fact that EA fed advertising with gaming experience outraged UFC fans. UFC players reacted to the fact that the studio shows ads directly on the fight screen, and not on the game menu.

EA withdrew the ads

EA Closed In-Game Ads in UFC 4 After Reactions

It’s been almost a month since the game was out, and these reactions may be those who wonder why it came now. EA waited for about 3 weeks to place ads in the game. In other words, the critics and game organizations that gave passing points to the game we mentioned above played the ad-free version of the game.

Electronic Arts handled the advertisements that were added to the game after the reactions from the fans and disabled the advertisements shown between rounds in the game. The studio released a statement on Reddit, “Earlier this week our team activated ads that appeared during” Replay “moments in EA SPORTS UFC 4. Although not new for the UFC brand, such ads are not new to the UFC brand, but it is not new to the UFC brand. We restricted the installations “he said.

The studio also apologized to the actors, saying that the advertising posted in the game did not like the players, and that the advertising was closed by the team. In addition, it was announced that advertising will not appear again in future games.

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